Get ready to experience iPhone 18 Pro, the new Apple Watch lineup, and AirPods 5

Proof: Apple Newsroom reports: Starting Saturday, September 12, customers can pre-order iPhone 18 Pro and iPhone 18 Pro Max.

Key number: The official source confirms the event; track the next disclosed operating metric and guidance.

Impact: Pre-order availability lets customers commit to a purchase before delivery. Availability alone does not establish shipment volumes or realized sales.

Watch next: Check the official delivery date and subsequent product sales disclosures to distinguish availability from uptake.